Surf Row Residences is a 25-unit boutique project at 8800 Collins Avenue in southern Surfside — one block from the beach, not oceanfront. Architecture is by Alfonso Jurado Architecture (AOR) and Boris Pena Architects, working together on the design. The 8800 Collins address places this building in southern Surfside — closer to Bay Harbor Islands than to the Surf Club at 96th Street, which is relevant for buyers comparing proximity profiles across the neighborhood's geographic range.
The RH Collaboration
The most distinctive element of Surf Row is what it does with its shared spaces. The building has a partnership with Restoration Hardware — shared spaces come equipped with RH furniture throughout, which is a collaboration, not just a licensing arrangement. Buyers also have the option to take delivery with a fully furnished unit package by RH. That level of interior readiness from day one is unusual in this market and worth factoring in when comparing total cost and move-in timeline against buildings that require buyers to source everything separately.
Residences
Twenty-five residences across 1 to 3 bedrooms, approximately 894 to 2,004 square feet. Select residences include private rooftop terraces. The 894-square-foot entry unit is one of the more accessible floor plates in Surfside new construction — a realistic option for buyers who want current finishes without the oceanfront price.
The finish level reflects more care than you typically see at this scale. Large format porcelain tiles throughout in stone and wood look options, private balconies, and walk-in closets with real depth. The mechanical specification is also more considered than standard: AC linear diffusers in the living area and primary bedroom, recessed LED lights in drop ceiling areas, smart thermostats, 5-inch baseboards. Select residences include a built-in bar.
Kitchens are built around Miele appliances, Dekton countertops with full-height backsplash, a built-in wine fridge, and custom cabinetry. The primary bathroom earns the spa description rather than just using it — freestanding bathtub, rainfall shower with handheld, stone-look large format tile on the floor, a raised wet area finished in a wood-slat look porcelain tile, custom vanities with fully integrated sinks, and an LED mirror. It's a room that was clearly designed, not assembled from a standard package.
Architecture
Alfonso Jurado Architecture serves as Architect of Record, with Boris Pena Architects contributing to the design. Boris Pena's prior work is primarily in the Dominican Republic and the Caribbean — resort and residential projects with a coastal modern sensibility. Surf Row is among the firm's first Miami commissions. For buyers who weigh architectural credentials carefully, the design itself is the most relevant evidence and is worth seeing in person rather than evaluating on paper.
Buyer Profile
Surf Row attracts buyers who want Surfside new construction at an accessible scale. First-time Surfside buyers priced out of oceanfront alternatives find it one of the more realistic entry points into new construction in the neighborhood. The one-block-from-beach position is a real tradeoff — buyers save on oceanfront premium but don't have direct ocean views from the building.
The RH partnership adds another buyer profile: people who respond to that aesthetic and want their residence ready without a separate FF&E process. The Surfside context carries its own weight — coffee, farmers market, public beach access, and the town character that distinguishes this neighborhood — all within walking distance of 8800 Collins.
How It Fits the Market
Surf Row sits below the oceanfront boutiques — Arte, Ocean House, Surf Club — and above older mid-market Surfside resale inventory. The one-block beach position is a specific tier: not oceanfront, which limits who will consider it at the upper end, but close enough that the address is unambiguously Surfside and the beach walk is short. The 25-unit scale is consistent with how Surfside new construction has moved — none of the recent deliveries here has arrived at large scale.
For buyers weighing Surf Row against Surfside resale, the new construction premium buys current finishes, the RH collaboration, and a warranty period. For buyers comparing it against Arte or Ocean House, the decision comes down to how much direct oceanfront access matters. Surf Row fills a position in the market that the oceanfront boutiques don't cover. See the Surfside real estate overview for the full context.